Showing posts with label Web Design. Show all posts
Showing posts with label Web Design. Show all posts

Wednesday, December 17, 2008

Web Maintenace and Update Tips

Web maintenance plays a very important role in getting more visitors and more traffic in a website. That is why you need to be very very careful with the steps you make when maintaining a website. I decided to post some tips to follow in order for the website maintenance to be most effective.
  • Fresh Quality Content Always. The main objective of website maintenance is to keep visitors coming to your site. And the search engines drive great traffic when you update your website from time to time by adding new post. This is the reason why it is very important to add fresh and quality content regularly.
  • Tracking Visitors. It is also of utmost importance that you keep track of the activities by the individuals who visit your site. Which pages most of the people go to, which pages do they stay the longest and what attracts them most. This would assist you analyze your target audience interests and would help in making decisions for your next update and for the future improvements.
  • User Feedback. This is also a must for an effective website. Not only it would let people interact with each other, they will be able to give constructive comments and feedbacks that would give more maintenance tips. This can be done by setting up a forum on your website, providing a contact form and letting others to comment on your posts.
  • Newsletter subscription. Making newsletter subscription feature available would give your visitors an option to know updates made on your site. This would keep previous visitors to visit your website again.
  • Web Design. The design of your website play a vital role in the optimization of your site. Read more about it on my other post.
Do not have any ideas about these? No worries, nowadays, webmaster services is very much available to good outsourcing companies and virtual assistants are very much knowledgeable of these information.

Friday, December 12, 2008

Design Tips for Web to be SEO Friendly

How you developed your website contributes greatly on its optimization with the search engines and the success of your website with its marketing.

I formulated a list or tips that would help the design of your website to be search engine optimization friendly.
  • SEO Friendly URLs. Make sure that the urls that you are using are Search Engine Optimization friendly. By this, I mean that it is better if your targeted keywords would actually be part of it. Avoid characters like "=" or "?", rather use "-" or "_" to separate words. Separating the words are not that important for search engines, yet is suggested so that human visitors of your site would easily understand the content through the clear representation of the url.
  • Using Semantic Tags. Using semantic tags would help on website development would help the search engines to understand which terms are being emphasized and is put into importance. Use this list to of sematic tags to help you on your web development and website optimization.
  • Use Text for Navigation. Avoid using flash for the main navigation. Search engine crawlers cannot read flash. If this is used, they will not be able to proceed to the next pages. Yes, the only negative thing about this is that you are sacrificing the attractive designs you are aiming at. This can be, however, fixed by putting a little portion of your webpage at the bottom a sitemap, in which all your main pages will be listed in pure HTML.Website Optimization
  • Optimizing Images. There are instances that you will be using images to replace the content of your website. The problem is that spiders and crawlers are blind, they are only able to read but they cannot see. Thus, the text placed on the images will be useless. To optimize the images, first, you must be sure that the file name of the image will contain your targeted keywords for displaying the image. Secondly, be sure to put description of what message the image is trying to convey. Place alt tags on your images. Optimize the keywords in it. Lastly, optimize the image size. I would be honest, I hate pages that takes so much time to load, so I think any of you. Make image sizes smaller. It researches has stated that people leave the website if it takes up to 12 seconds to load. Imagine how short it is for web development optimization and how long it is for the browsers.
  • Optimized Links. Build only quality links. Be sure to use important keywords for your anchor texts. Be sure only to link on important and theme related site. Optimize the link flow of your site by linking to your own site content. Spiders love these.
  • Keyword Research. Optimize your keywords. Not only use your targeted keywords, explore to related words. If you theme is ice cream, don't focus on ice cream all the time, use other words like chocolate, vanilla, sweet, tasty, etc. Also base your design concept of your theme. Do not make a site full of the color yellow if your theme is blue, the same as to not to use pink if your topic is soccer.
Always be sure to think about how you would react when developing and designing a website. Take constructive comments from other people especially those who know nothing about you.

Don't have any idea to build a website that is SEO friendly? Do not worry, there are many good virtual assistant outsourcing companies that offer webmaster services and well trained virtual assistants on a low price.